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We speak to the new owners of gTLDs .BIKE and .CLOTHING

Dawn Murden
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1&1 Internet, Ltd., a global leader among Web hosting providers, today delivered seven new domain name extensions to customers, as part of the brand new generic top-level domains (gTLDs) launches. The creation of hundreds of new domain suffixes is set to transform the online landscape and has generated excitement in both the technology and business industries. The launches mean that businesses can enjoy new opportunities to secure their online brand and improve audience targeting on the web.

1&1 Internet is today able to deliver some of the very first new gTLDs to the mass market. The following new gTLDs are available today for immediate registration through 1&1:

.BIKE

.SINGLES

.HOLDINGS

.CLOTHING

.VENTURES

.PLUMBING

.GURU

Customers that have pre-registered these domains with 1&1 before today will be given registration priority as the new gTLDs go live.

Robert Hoffmann, CEO of 1&1 Internet Ltd., said: ‘It is highly satisfying to deliver our first new gTLDs to customers.  The seven options available today are only the first of hundreds of new domains to become available through 1&1 in the coming weeks and months. By taking advantage of a distinctive and relevant Web address, businesses can protect and build upon their online brand.’

Those registering new gTLDs with 1&1 will benefit from the 1&1 Domain Centre interface, offering convenient, mobile and customisable administration and monitoring for their 1&1 domains and domain orders.  Registration of .BIKE, .SINGLES, .CLOTHING, .GURU, and .PLUMBING is £29.99 per year+VAT, and .VENTURES and .HOLDINGS can be registered for £49.99 per year+VAT.  After a domain is purchased, customers can link it to their website effortlessly via the 1&1 Control Panel.

The 1&1 domain portal, http://www.1and1.co.uk/new-top-level-domains, provides news and information about new gTLDs as well as suggestions of which new Internet addresses could be relevant based on a particular business area or an individual field of interest.

As a one-stop-shop for eBusiness, 1&1 offers a well-rounded suite of solutions for businesses and professionals seeking an attractive and hard-working Web presence.  For more information, visit www.1and1.co.uk.

Karl Brown, founder of Horse and Hoof, www.countrywear.clothing, said: ‘Our website address previously was www.horseandhoof.eu. Although a great name it wasn’t quite what we were looking for, and so as soon as I saw the new top level domains available I knew a .CLOTHING domain would be far more beneficial for us. I wanted something more appropriate, so that when customers searched for related terms our web address would come up immediately. That’s why I chose COUNTRYWEAR.CLOTHING and I was so pleased when we got it – I immediately redirected the domain! It supports our aim to simplify our customers online shopping experiences.”

Robert Bodill, founder and CEO, Jyrobike, www.jyrobike.com, said: ‘In the midst of a rebrand, having changed everything from our company name to our web address, we are continuously reviewing our digital strategy and seeking ways to strengthen and protect our online brand identity. Our new .bike domain has helped us in doing that. It’s the small things you see. Firstly, all terms relating to our business can help increase our search engine success. Secondly, by having a business sector specific ending, we can simply communicate JYRO.BIKE. It looks clean, sounds great and is easy to remember! Our customers will be able to find us quicker online.’

We will be speaking to Karl Brown and Robert Bodill again after a month, and then again after a year, to see how well the gTLDs are working for them.